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Discover — Innovation That’s Relevant, Not Hype

By Michael Goh, CEO, IPI Singapore

· Editorials

Innovation is a word that can feel overwhelming to many SMEs. It often recalls grand projects, long timelines, and huge costs. But most SME leaders don’t live in that world. They are running lean operations, balancing cash flow, managing people, and thinking about the next contract. They know they need to innovate, but the real question is: where do you start, and how do you avoid the hype?

A more practical approach lies in what I call bite-size innovation, breaking change down into manageable, achievable steps. Innovation doesn’t always have to be massive or disruptive. It can come in small, focused moves that quickly build confidence and momentum. For SMEs, this means prioritising solutions that address immediate challenges while laying the groundwork for future growth.

Take one example: a solar systems integrator here in Singapore wanted to improve the efficiency of its panels. They didn’t need to reinvent the wheel; they simply needed to find a ready solution that could capture more sunlight and increase performance. With the right partner, they trialled a coating solution and saw efficiency gains within weeks. A small, targeted step that delivered measurable results.

That’s what discovery is about. It’s not about chasing what looks cutting-edge. Innovation is relative; what feels advanced to one enterprise may already be everyday to another. What matters is whether a technology can solve a real business problem or open a new opportunity.

There’s no shortage of technologies today, yet SMEs don’t have time to explore every option. By working with credible partners, tech providers, or innovation networks, SMEs can identify solutions that are practical, relevant, and ready to adopt. This helps them focus on real outcomes rather than on hype or novelty.

Discovery should never feel like wandering through a maze of buzzwords. It should feel like finding the right door that opens to the next stage of growth. Across Singapore and the region, the ecosystem supporting innovation (from public initiatives to cross-border collaboration platforms) has made it easier for enterprises to see what’s possible and act on it.

That momentum is critical. When businesses are exposed to relevant technologies and conversations, they build awareness, capability, and confidence. The result is not only stronger enterprises, but also a more resilient innovation landscape that drives shared growth.

For SMEs, the invitation is clear: approach innovation with focus, clarity, and openness. Start with one practical step, build from there, and let success reinforce the next move. Real innovation isn’t about scale or spectacle; it’s about relevance, value, and steady progress that lasts.

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